Our team
With over 180 collective years of experience, read through our biographies here.
Wei Zhu
Global Distribution
Sales
Business Development
Wei holds a BSc degree. from Shanghai Jiaotong University. He joined Oxford Instruments after graduation and gained his experience in Life Science and Material Science there at Oxford Instruments – the first spin out company from Oxford University which dates back to the 1950s.
Whilst working at Oxford Instruments, Wei was living and working in China, Singapore and Germany. This whole experience sparked the initial idea for Wei to found Tianyi Consulting – all with the aim of supporting startups like yours to make them successful globally.
Wei is an expert in global distribution, marketing strategy and product marketing. He has a track record of leading rapid business growth introducing new products and technology into the market. Besides Tianyi Consulting, he is passionate about contributing into the overall startup eco system. He is an active angel investor and also serves as a mentor at German Accelerator.
Mark Atlas
Senior Advisor – North America
Lead Generation
US Market
Mark has over 25 years’ experience in sales and marketing with for established and start-up companies. He received his BS at the University of California in Santa Barbara in Pharmacology.
Mark is now applying his 20 years of experience in start-ups to guide emerging companies to success. He has redefined the sales process, developed key techniques for market validation and created methods for young companies to determine the best go-to-market approach. His background in sales and marketing in younger environments enables him to develop and execute plans with capabilities of testing them prior to scaling the go-to-market solution for all aspects of life science reagents and equipment.
To find out more about the lead generation services Mark provides, please click here.
Olaf Neuhausen
Managing Consultant
European Market
General Management
Operations
Olaf is physicist with comprehensive experience in the market for quality-assurance and process-control equipment. Olaf is responsible and successful in various start-ups, small businesses and globally operating corporations.
Olaf has vast experience and successful in various senior positions such as head of research and development, head of operations, director for sales, service, marketing and business development, general manager.
Olaf’s international career has led to him being able to speak 4 languages having visited over 40 countries on 5 continents. Olaf has lived in the US and spent time in Asia so is familiar with the different cultures and working environments.
Olaf manages our European market entry services . This is headquartered in Kalkar, Germany. It’s an area that’s close to the Rughregebiet area, the latest metropolitan area in Europe. It’s also close to Dusseldorf, Cologne.
Claire Nicholson
Digital Marketing Manager
Website Development Social Media
Digital Marketing
Claire has used her science background – gained through a first degree in the life sciences to help biotechnology and techology companies grow their presence online.
It’s crucial to take the scientific approach to digital marketing. This could be through a new, refreshed website. You could also choose to kickstart your company’s online presence through social media content on Facebook, LinkedIn, Instagram or Twitter At whatever stage your start-up is at, Claire can help support your website development or social media campaign.
Calvin Wang
Asia Market Entry
DistributionOperations
Calvin is an experienced factory management expert, who has dedicated in factory operations for 30 years at different international high-tech companies.
Calvin has the wider knowledge and experiences on both strategic and day-to-day operations management at different functions. This covers site management, profit and loss, engineering, supply chain, manufacturing, project management, finance management, and all other supporting functions in factory.
Calvin has many great achievements in factory setups and project migrations between companies in North America, Europe and China. He’s also worked to optimise the performance of company’s operations whilst maximising their income. Calvin is also passionate about development – helping every person within the company becoming the best they can be on an individual and company wide level.
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